Featured Activities
Welcome to the Member Hub! If your business is not already a member of Lake Wānaka Tourism, check out what we do below and apply to become a member.
If you are already a member business, scroll down for information, resources and data.
Get access the Lake Wanaka Tourism Visitor Insights Dashboard where you can find easy-to-understand visitor-related data and RTO-led research. If you require the password please contact info@wanaka.co.nz, note this is for LWT members only.
Please do not hesitate to reach out with any questions around the data provided or insights.
If you wish to add your business to the website or update an existing listing then you need to manage this through the operator portal.
The government has developed a New Zealand-Aotearoa Government Tourism Strategy which has the goal of ensuring tourism growth is productive, sustainable and inclusive. This is to help grow New Zealand for all, improve the wellbeing of New Zealanders and to protect and restore our natural environment, ultimately enriching our country through sustainable tourism growth.
Learn about our vision and process for Regenerative Tourism by 2030: A Destination Management Plan for our District here.
Lake Wānaka Tourism (LWT) believes that we live in the most special place in the world; we want to ensure that our people and our place thrives now, and for future generations.
LWT is the official regional tourism organisation for the Wānaka region. It is an incorporated society owned, funded and governed by the commercial businesses in the Wānaka region.
LWT’s key activity areas include destination management, destination marketing, industry capability, business support and management of the i-SITE Visitor Centre (via a subsidiary company).
As a member of Lake Wanaka Tourism, your business will receive a free business listing on this website, as well as contact details, photos, video, social media and website links. Your business will also have access to the Lake Wanaka Tourism brand and visual assets.
Members have the opportunity to be included in itineraries for visiting domestic and international media where appropriate and are also included in our database for fortnightly newsletters with specific information and opportunities relevant to local tourism community.
You will have the opportunity to attend industry updates and networking events, including member updates, AGMs, workshops and other industry functions, as well as access to tourism statistics, market intelligence and insights.
If you would like to become a member of Lake Wānaka Tourism, please fill out the membership application form below and we will be in touch.
Lake Wānaka Tourism is responsible for both destination marketing and destination management. Our role is to position Wānaka in both international and domestic markets and to work collaboratively with QLDC and Destination Queenstown to deliver the region’s destination management plan (DMP), Travel to a thriving future.
Key Activity includes:
Destination Marketing
• Campaigns, partnerships, social media, and maintaining www.wanaka.co.nz as the official and leading source of visitor information, education and inspiration for the Wānaka region
• Communications: Manage member communications, news media relationships, and destination reputation.
• Media and PR: Distribute media releases, pitch stories, manage relationships.
Business Capability
• Connecting businesses with resources and tools to build resiliency.
• Sustainability: Support members to reach the region’s regenerative tourism goal.
Member Services: •Support businesses with LWT membership, enquiries & events.
Shared Services
Through a shared services model with Destination Queenstown there is increased capability for the following:
• Travel Trade: Manage relationships with wholesalers, sellers, attend trade events.
• Business Events: Generate leads, manage relationships with organisers, attend BE events.
• Data & Insights: Provide dashboards, reports, and data snapshots.
Destination Management
Improving local and visitor wellbeing and experience, forging connections between people and places, and enabling healthy ecosystems, so that the district becomes known as a leading example of how travel creates a thriving future.
* The purpose defined above was shaped by design forum workshops in the communities of Glenorchy, Arrowtown, Wānaka and Queenstown.
To read the full Annual Plan click below or alternatively there is a condensed snapshot version available also below.
To read the latest reports click the link here.
